Executive Coaching

Executive Coaching

FountainBlue’s Executive Coaching and Consulting services support the strategic, communication, operational, and engagement goals for leaders at all levels (from interns to CEOs, from new-hires to founding staff), across multiple industries (generally driven by technology), across all roles (from engineering and product to marketing and management, from finance and operations to HR).

At FountainBlue, we apply our decades of successful experience, our breadth of market and technology knowledge, our people-first mindset, our strategy-meets-planning process, and our focus on delivering results with each coaching conversation, each consulting project. 

In our coaching practice, we act as confidential and supportive sounding boards for their clients asking questions, challenging assumptions, helping achieve clarity, providing resources, and when requested and appropriate, providing advice. Our overarching goal for our coaching practice is to work with individual clients to realize extraordinary results in the short term, and lasting ongoing impact for themselves and for others they touch personally and professionally.

Our motto is Facilitating Leadership and Innovation,

One Conversation, One Leader, One Organization at a Time.  


Who We Serve

FountainBlue works with professionals at all levels, from interns to CEOs, across all industries, from all functions. Our clients have many things in common:

At the organizational level:

  • They are undergoing a lot of change, based on market trends, customer requirements, and workforce shifts.
  • They are leveraging technology to optimize processes and tasks, optimizing efficiency and effectiveness.

At the individual level:

  • They are lifelong learners interested in continuous improvement for themselves and those they touch, as measured by quantitative and qualitative outcomes.
  • They are respectful, courageous and open-minded communicators, committed to creating and designing win-for-all solutions and connecting with humility, transparency and authenticity.
  • They adopt the data from the learnings and convert it to knowledge, which can be applied on tasks with greater impact.

At the team level:

  • They are other-centered leaders and managers who are invested in the success of their teams.
  • They are strategic leaders who regularly contribute to a culture-forward mindset which will greatly differentiate their products, company and their teams.

Providing Quantitative and Qualitative Measurements for Soft Skills

During client coaching conversations, we focus on delivering quantitative and qualitative improvements in identified soft skills. We leverage benchmarks reports as well as our own list of identified soft skills in demand, based on our experience coaching and consulting over the past 2+ decades. We encourage our coaching clients to customize the list of soft skills they would like to develop, using these and other examples.

  1. Leadership: Vision, Communication, Agility and Resilience, Growth and Learning Mindset, Stakeholder Management, Alignment 
  2. Management: Problem-Solving, Planning, Decision-Making, Delegation, Execution 
  3. Emotional Intelligence: Self-Awareness, Empathy, Humility, Openness, Flexibility
  4. Team Dynamics: Collaboration, Empowerment, Engagement, Conflict Management
  5. Difference-Maker: for Organization, for Staff/Teams, and for Partners and Customers

Email us if *you* fit this criteria and are interested in finding out more about who we coach and how we coach.


What Sets Us Apart

As founder and CEO of FountainBlue, Linda has produced dozens of programs on-site and online on innovation and leadership topics. She has coached dozens of executives at all levels, worked with dozens of teams on change management objectives, and strategized with dozens of HR leaders on engagement goals, team dynamics, performance management and other people-related issues.

As a serial entrepreneur, Linda has led consultative sales efforts, working with client companies to develop and support their teams, to address operational challenges, and to strategize on growth initiatives.

As a former director at a venture firm and former managing director of an incubator, Linda has advised dozens of tech start-ups in a wide range of industries on their strategic, marketing, and growth initiatives, while supporting their operational and management goals.

As a lifelong learner and seasoned and connected leader and coach, Linda takes pride in listening deeply, and working with client individuals and companies to stimulate critical thinking and facilitate strategic action with a clarity of purpose focused on achieving targeted goals.

As a lifelong and passionate instigator of change, Linda facilitates innovation and action one conversation, one leader, one organization at a time through her work at FountainBlue and the communities and leaders serve.

As a recently certified global board member, Linda supports technology-based organizations at the board level as a non-executive director, strategic adviser, and change management expert.

Based on testimonials and feedback from our clients over the past two decades, FountainBlue’s coaching program stands out in specific ways.

  • Our customizable process for providing quantitative and qualitative measurements on identified soft skills help us deliver targeted and impactful results.
  • Our decades of broad and successful experience cover a wide range of industries, companies, technologies, levels, geographies, etc., This in-depth and broad experience helps us frame opportunities and challenges more strategically and plan-fully. 
  • Our clients range from entrepreneurial interns to CEOs, from start-ups to Fortune 100 companies, from roles in  engineering, product, marketing, finance, operations, and HR. 
  • Our network of contacts support business development goals and strategic objectives.
  • Our authenticity, integrity and empathy are the hallmarks for each conversation.
  • At $200/half hour for coaching and consulting services, our rates are reasonable and our work is guaranteed and our committed hours never time-out. You only pay for the hours that you productively use. If you’re not happy, we’re not happy, and we will make it right.  

Our Fees and What’s Included:

FountainBlue’s coaching and consulting services range from one-on-one coaching to team coaching, from strategic consultation to meeting facilitation. Our fees are as follows:

  • Individual half-hour coaching sessions are available for a $200 fee. through Venmo/PayPal/Zelle/CashApp.
  • Team coaching and consulting services are billed at $200/half hour, with a $2,000 minimum.
  • Three months of coaching for yourself and selected team members is available for $4,000-$7,500+.

FountainBlue designs custom coaching and consulting agreements, based on the specific and evolving needs of client companies, including:

  • Individual coaching sessions for executive and select staff members – up to four sessions a week
  • Meeting facilitation – one-three times a month
  • Strategic consultation and advisory – one to three times a month
  • Team and individual coaching – for one to three team
  • Change management and integration – for one to three team

E-mail us for a customized estimate based on your current and projected needs.


Our clients may also opt to participate in any of our online programs. For more information about our online programs, visit whenshespeaks.com.


See below for testimonials.

Effective, Life-Changing Results

  • I’m amazed at the bottom-line results I’m getting from my team members, and even more pleased with how genuinely more calm and happy they are, despite the increased stress levels and workloads. Linda continues to do an extraordinary job for all of us.
  • Linda helped me crystallize my value-add and strategize with me to find my fit and then grow first myself, and then my company.
  • I’ve worked with hundreds of corporate executives at all levels, but Linda’s business savvy, creative ideas, collaborative style and results-orientation make her stand out.​​ My company and I continue to greatly benefited from her energy and expertise.
  • I brought Linda in to help with my team, and was so pleasantly surprised at how quickly *they* began stepping up and helping *me* out.!
  • Linda has this amazing ability to subtlety guide you on a path, leveraging her confidence in your abilities. By the time you realize that ‘you can do it and do it well’, you see  Linda has been right there with you all along.
  • Linda is incredibly intuitive with an amazing ability to quickly connect the dots and reach for those opportunities which better fit my values and my vision.

Coaching Style

  • Linda is equally impressive at articulating the vision I’m seeking, and setting things in motion to make it happen. She is scary smart and equally kind and compassionate.
  • Linda’s coaching style is authentic, direct, resilient, empathetic, amusing, and effective, and her professionalism, industriousness and leadership shines through with every conversation.
  • Linda’s humility and empathy helps me feel deeply heard. Her compassion is quickly followed by her kind, no-nonsense focus on forging ahead, delivering results despite the challenges. It’s exhausting and exhilarating to engage in the process. And the results speak for themselves.
  • I feel a sense of calm when I get to see Linda. She helps me think that everything is OK, no matter what shenanigans are going on in my life.
  • There’s never a problem too big, or a problem too small. And there’s *always* a path forward and upward. Meeting with her is generally a highlight of my day.
  • Linda listens more deeply and more broadly than anyone I’ve ever met. And when I finally stop talking, she asks the questions which make me start talking anew. When I finally stop talking, I am exhausted and energized at the same time. It’s an amazing and invigorating experience.
  • Linda’s integrity, energy, enthusiasm and persistence made her a great to work with and hard to keep up with.
  • Linda is the most empathetic and trustworthy person I’ve ever met. She’s got my back, no matter what should happen.
  • Linda embodies servant leadership at all levels and adds value to every conversation she facilitates.

Making Connections

  • Linda consistently traverses a range of business, strategic, operational, legal and financial issues with well placed questions and knowledge. From there, she consistently threads together seemingly disparate ideas to develop a comprehensive and collaborative strategy which benefits an ecosystem of stakeholders.
  • Linda Holroyd is exceptionally skilled at drawing insights and creating connections – between ideas, people, and companies – based on her depth of knowledge of markets, customers, and industry dynamics.
  • Linda Holroyd is the best kind of connector: one who gets what needs to be done for your business, and works with you to develop the strategy to get there, leveraging her impressive network and talents.

    Extensive Network

    • Linda’s vast professional network not only provides her with unique insight to businesses of all sizes and stages, but connects her with executive leadership in a wide variety of fields and industries, so she’s always learning, always relevant.
    • Linda is an exceptionally well-connected innovator/strategist with a proven track record for conceiving and successfully implementing programs which benefit everyone across the ecosystem.

    E-mail us with any questions or submit your own testimonial!