Sustainability

Since its founding in 2005, FountainBlue has been working with start-ups and corporations that are ‘doing well while doing right’. Our coaching and advisory services help ensure that companies are doing well, meeting bottom line requirements for revenues, customer satisfaction, retention, returns, etc.,

FountainBlue’s sustainability consultation practice works with corporations to make measurable progress on sustainability initiatives in specific ways. Examples of measured success include:

Since its founding in 2005, FountainBlue has been working with start-ups and corporations that are ‘doing well while doing right’. Our coaching and advisory services help ensure that companies are doing well, meeting bottom line requirements for revenues, customer satisfaction, retention, returns, etc.,

1. Environmental metrics: We work with client companies to track their ecological footprint, energy consumption, water usage, waste generation, and greenhouse gas emissions, and other measures of environmental impact.

2. Economic performance: We work with client companies to measure the financial benefits of sustainability initiatives, such as cost savings from energy efficiency or increased revenue from sustainable products.

3. Key Performance Indicators (KPIs): We work with client companies to set specific sustainability KPIs and track progress towards these goals. Examples of KPIs we can track include renewable energy usage, waste reduction targets, and supply chain sustainability metrics.

4. Life cycle analysis: We will with client companies to analyze the environmental impact of a product or service throughout its entire lifecycle, from raw material extraction to disposal and re-use/re-purpose.

5. Stakeholder feedback: We work with client companies to conducting surveys and focus groups with employees, customers, and other stakeholders in order to gain valuable and actionable insights on sustainability performance.

6. Sustainability certifications, labels and frameworks: We work with client companies to earn or renew certifications like LEED or FSC, to help showcase a company’s earnest and ongoing commitment to specific sustainability standards. We also work with client companies to create and update sustainability reporting frameworks using standardized metrics and disclosures provided through the Global Reporting Initiative Standards.

7. Benchmark Corporate Social Responsibility performance against industry peers and leaders to identify areas of improvement and better leverage best practices.

8. Leverage technology and data analytics tools to collect, analyze, and visualize specific metrics and then create actionable dashboards.


Initial client projects include an assessment of past, current and a strategic conversation with stakeholders regarding desired future states and the definition of success.

We also work closely with entrepreneurial companies with technology offerings which support enterprises in achieving their sustainability goals. Of particular interest are startups which focus on leveraging AI and automation to:

  • improve energy efficiency,
  • reduce carbon footprint,
  • manage waste,
  • design more sustainable products,
  • optimize renewable energy,
  • report on equipment update needs, and
  • report on ESG and CSR progress.

These start-ups could help support the ‘environmental metrics’ and ‘economic performance’ goals of our clients working on sustainability initiatives.

For more information, e-mail us about how we can enhance your company’s sustainability efforts, e-mail us at info@fountainblue.biz.